Looking to disrupt the boiler finance market, Boiler Plan UK was created as an extension of a large gas engineering company. Helping people purchase expensive leading brand boilers with flexible payment options, Boiler Plan UK needed a website that delivered high levels of enquiries for their call centre. Pedro loves conversion and accepted the challenge to hit double figure targets.


  • Increased the conversion rate from 4.4% to 17.4%
  • Engagement mechanic – designed and built a fully measurable ‘wizard’ to capture leads
  • Testing methodology – implementation of an on-going testing methodology.


Boiler Plan UK has firmly established itself as a leading boiler finance company in a very competitive market. Working closely with their marketing team Pedro design and implemented a complete new approach to conversion and increased their enquiries to a market leading level, 17%+. The Boiler Plan UK website continues to be tested, adapted and evolved in-line with constant learnings.