Overview

One of the leading online shoe retailers in Europe with sales throughout the world, Shoes International runs digital marketing activity across SEO, Paid Search and Affiliates. Struggling after numerous Google updates, the Shoes International team looked to Pedro to revitalise their profile and get them back on track with their sales targets within specific categories.

Goals

  • 700% increase in year on year sales in brand specific categories
  • 125.19% increase in year on year organic traffic (2016 to 2017)
  • 75% increase in new users year on year (2016 to 2017)

Outcome

Shoes International have recovered their lost visibility (and sales) and now have a definitive roadmap to drive new opportunities and broaden their reach. With a focus on mobile Shoes International continue to invest in improving their conversion rate.