Overview

The biggest manufacturer of radiators in the UK and Europe, Stelrad lead the way in design, production and distribution. We’ll recognised in trade circles Stelrad wanted to increase their brand presence amongst consumers and drive interest in their products.

Goals

  • 70% year on year increase in conversions
  • 38% increase in organic traffic
  • 8k keywords ranking, 300+ at position one

Outcome

Stelrad continues to increase it’s market share and today consumers are asking for ‘Stelrads’ instead of ‘radiators’. Through developing the brand perception Stelrad have taken their initial steps into ecommerce and are growing the direct channel alongside their existing retail partners.