Social Media Optimisation
Where do you need to be?
We don’t need to tell you that if your audience is on social media, you need to be there too. Pedro develops tailored social media optimisation strategies that ensures you’re not spread too thin, that it’s manageable and achieves the best results.
How does social media sit as part of your marketing strategy? What kind of impact is social media having on your brand? How can we use it to deliver success? Pedro’s focus on a ‘testing’ methodology means that we only every use measured insight to define direction and value; by measuring impacts, we then take and apply the learnings to achieve results.
The Push/Pull Theory
All social should lead to your door, well that’s Pedro’s belief. For you this means all output should lead to traffic being generated to your website or whatever destination will engage with your audience. We use content strategies to push our ideas to social and then pull people back to our clients destinations, this improves engagement and conversion.