Spread The Word
Your audience are interested in you and perhaps if you can pitch it to them they’ll be happy to be your advocate, sharing, liking and publicising your brand, products and anything you want them to talk about. It all begins with an approach and Pedro call this seeding, the process of creating a framework to encourage these people to talk about you.
Learn From Your Audience
The reciprocal benefit of ‘seeding’ is the ability to engage and learn from your audience based on their experience of working with you. Whether they’re positive or negative by engaging in a ‘seeding’ program Pedro can help you gain valuable insight that informs your strategic approach.