Overview

A pioneer in the provision of summer school English courses to overseas students, Summer Boarding Courses had developed and dominated the market. However the introduction of a number of competitors saw their market share drop and they approached Pedro about how to maintain, build and improve their conversion rates.

Goals

  • 34% conversion rate (from 17%)
  • 25% reduction in average cost per click
  • International markets – developed new markets in Europe, Asia and the Middle East
  • Conversion framework – implementation of a new testing methodology

Outcome

The new approach to the website and digital marketing has seen Summer Boarding Courses adopt a conversion focus to every element of their digital marketing mix. After the highs of increasing the conversion rate to 34% the next challenge is to move forward and further increase the conversion rate.