Overview
A leading provider of commercial kitchen equipment to chain and independent restaurants in the UK and throughout Europe, Taylor UK had established a strong hold on their market. However the internet had introduced new competitors quickly eroding Taylor’s market share. Looking to maintain and develop their position as the market leader, Taylor approached Pedro with a brief to broaden their visibility across multiple categories and drive new enquiries.
Results
- Over 300% increase in year on year enquiries
- Increased visibility by 150% year on year
- Introduced Taylor to new sectors including commercial ovens and ice cream machines
- 45% Year on year increase in sales revenue
Outcome
Now working with Taylor UK for over three years, Pedro continues to develop their proposition and is now looking at new markets for products including overseas. For Taylor UK they are the UK’s leading commercial kitchen equipment supplier and dominate the segments they’re involved in.