Black Friday is just around the corner which means that it is time to plan your Black Friday Marketing Campaigns. This is a huge annual event for anyone involved in retail and this is why marketing strategies need to be nailed down as soon as possible. While some brands focus on their Black Friday marketing strategies earlier in the year, others leave it to last minute due to other events such as Halloween and Christmas.Here, we are going to give you some Black Friday marketing ideas in our handy guide.
Here, we are going to give you some Black Friday marketing ideas in our handy guide.
What Is Black Friday?
Black Friday is traditionally an American holiday and it comes right after Thanksgiving. Black Friday this year is taking place on Friday 29th November which is only a few weeks away. On Black Friday, retailers place special offers on their products both instore and online in an attempt to get some more sales. Over the years, this has become more popular in the UK with many retailers here offering similar promotions.
How to use Digital to Market Black Friday?
The great thing about Black Friday is that it has become more than just one day. Many retailers are offering promotions and discounts for around a week or more, and then into Cyber Monday. On a global scale, there has been a reported increase of 624% in sales on Black Friday in comparison to a regular Friday – this is huge.
When it comes to black Friday marketing ideas, there are lots of things that you can do. One of the most popular and successful ideas from the last few years is a creating a special collection of products for this particular day. Other retailers offer a guide on these products and this is a great Black Friday marketing strategy.
A few other ideas include having a landing page for your Black Friday marketing campaigns, creating a discount code and using social media as a platform to promote everything. It is important that you try to be as unique as possible as this is an extremely crowded industry and every brand will be active on this day. Think outside of the box, go live on Facebook, use your influencers and really stand out on Black Friday.
Email Marketing
If you are looking for a black Friday marketing strategy then an email campaign should be one of the things that you consider. With a black Friday email marketing campaign, you can reach anyone who has ever used your site before and those who have actually purchased something. Email marketing is still huge in 2019 and doesn’t look like it is going anywhere in 2020.
When creating your Black Friday email marketing campaign, you need to make sure that you put a lot of thought into the copy. Your subject lines need to stand out as your customers will have a full inbox of these. You need to show off your offer and some of the products that are included. Personalisation is key in email marketing so use this to your advantage.
Another thing to consider in email marketing for Black Friday is retargeting. This can work really well and so you need to have the right system in place to achieve great things.
Influencer Marketing
Influencer marketing has been on the rise for a few years now and it is said to be around 92% effective by a group of people who were surveyed on the matter. The biggest brands are using influencers to reach new markets and secure those who are already showing interest in their products – so why aren’t you.
When it comes to influencer marketing Black Friday campaigns, you need to make sure that you have the right partnerships. Black Friday is a huge day and your influencer’s posts can get lost amongst the rest. Try to create partnerships with influencers before it is too late. They need to understand your aim and be willing to support the brand.
Put together an influencer package if you don’t already have one and do some key research. Influencers with a large following who aren’t within your target market aren’t going to get you good results. If you want to use influencer marketing for Black Friday or any campaign, they need to be relevant to your brand.
Affiliate Marketing
Finally, you should consider some Black Friday affiliate marketing if you are thinking about how you can really reach a larger audience on this exciting day. Affiliate marketing is extremely popular and very effective and if you are not already using it then you definitely should.
Before you get started on your Black Friday affiliate marketing strategy, you need to make sure that you have the right kind of scheme set up. It might be useful to take a look at some extra guidance on this to make sure that you are attracting high-quality affiliates and that you aren’t losing money.
If you do already have affiliate associated with your brand, it might be useful to find out if they have planned any kind of offers. You should also let your affiliates know about any offers that you have and direct them to the new landing page. This will require some preparation but it is a good way to maximise the profits for both you and your affiliates.
If you can keep your affiliate updated on your plans, they can put in some time and effort into promoting your site and theirs at the same time.
What’s Next?
Black Friday is only a few weeks away so if you haven’t already got a plan in place then now is the time to do so. Make sure to consider all of the Black Friday marketing strategies that we have suggested in this article and inform both your customers and affiliates of this well in advance. The more coverage you have, the more conversions you will make on the day. Remember that Black Friday doesn’t just have to be on the 29th November – extend your promotion if you think that it will bring in good results.
If you have any questions at all about marketing on Black Friday, feel free to contact us for some advice.