Link building now plays a huge part in any search engine optimisation strategy as it can help to increase leads and sales by placing your website higher in search engine rankings and bringing you more traffic. Below, we have listed our top link building tips that you need to consider when creating your link building strategy.
Finding the Right Link Partners
The first thing that you should do is make sure that you find the right link partners which you can do through detailed market research about competitors. There are online tools to help you do this such as SimilarWeb which will look at the content resources driving the most traffic to your competitors. You can then decide who you want to choose as link partners. You will also need to make sure that you properly evaluate each of them to check their quality and confirm that they will be a good link partner. To check their quality, you should make sure that they don’t look like spam, are not just for generating links and that they hold good ranks on Google.
Utilise Local Business Citations
If you have a local business, a great link building top is to use local links. This is great for SEO as it will increase the number of people visiting your site who are doing local searches. Local citations can greatly benefit local business owners positions in local search and this is achieved through Name, Address and Phone Number. Links should include sites such as Yellow Pages, Yahoo, Bing Local and Bing. This build brand authority and trust with customers.
One of the easiest and most innovative ways that you can get links back to your website is to create infographics. Infographics should not be too heavy to load and include interesting and include up-to-date facts with credible sources.
Social Bookmarking Site Links
A great way to get backlinks to your site is through social bookmarking. This lets users share their content over the internet through sites such as Reddit, Voat and Medium.
Links with Question Based Sites
There are lots of websites out there that will help you to generate traffic and create backlinks by answering question. This includes websites such as Yahoo! Answers, Quora, WikiAnswers, and Questions.com. You can head on over there and answer questions with correct information. This will promote your brand and also enhance your authority at the same time. To see results with this method, you will need to be a regular contributor to these sites.
Commenting on Quality Industry Blogs
Finally, a really effective way to get backlinks to your website is to comment on blogs that are high-quality and performing well in your industry. The trick here is to make sure that your comment does not look like spam and instead is relevant to the article. Comments should reflect expertise and be genuine so that they are not removed by the site.