Everyone is well aware of the recent GDPR changes and the restructuring of how data is collected and stored. However, what you may not know is that these new changes now mean that companies such as Facebook and Twitter have to be much more transparent with their privacy policies and there is now a way for you to see your competitor’s ads for free! Below, we are taking you through how you can see your competitors’ ads for free on both Facebook and Twitter and the benefits of doing this.
Why Look at Competitors’ Ads?
While companies have been able to see other competitors’ ads for some time now, this has always only been available through paid for services and so this is now a game-changer as it is free. Analysing your competitors’ ads can bring many benefits to your business and is something that everyone should do. This includes finding new inspiration for your marketing campaigns, trying out different ad copy, seeing alternative layouts for social media posts, viewing different types of ads such as those that are sponsored or boosted and give away ideas. What’s also great about viewing competitor ads is that you will see who exactly it is that they are going after with their customer acquisition, which will help you to better target your audience too. All of this information on competitors’ ads can really bring you valuable insight that will improve your business’s online marketing.
Finding Competitors’ Ads on Facebook
To find competitors’ ads on Facebook, all you need to do is follow a few easy steps. The first thing that you will need to is head on over to Facebook and search for your competitor in the top bar. What’s cool about this is that you can look up a company, product or even a person such as a blogger. After clicking on their page, you will then see on the tabs on the left hand side under the profile picture a new tab called ‘Info and Ads.’ Simply click on this tab to be shown a full list of all the advertising campaigns that this competitor currently is running. It really is as simple as that!
Finding Competitors’ Ads on Twitter
Twitter now also allows you to find competitors ads for free with their new privacy and transparency rules and it works very similarly to Facebook. To view ads, you will first need to visit the new ads transparency section of their website which you can find at https://ads.twitter.com/transparency. You can then search here for your competitors’ and on display will be the list of tweets that they are advertising and promoting.
So, have a look today at your competitors’ ads to take away valuable insight and inspiration!