When it comes to getting your site to rank, there are many things you need to consider. SEO best practices are always changing, and it can be hard to figure out what you need to do to make sure that your page is the one that gets clicked on. One of the most interesting things that search engines like Google have introduced over the years is the People Also Ask feature. This is a great tool for market research, and it can really help you to develop your SEO. Here, we are going to tell you a bit more about People Also Ask and discuss how you can get your business site into this. Keep reading to find out more about this.

What Is People Also Ask?

So, the first question that might be on your mind is what is PAA? Essentially this is a box that appears when you enter a search query on Google, and you are presented with more questions. This is something that you have probably noticed over the years and that you might have even used to figure out the answer to your query. This feature is there to show what people also search for in an accordion style of boxes. Users are presented with these boxes in which they can click to expand the answer. This will appear in the form of a snippet and it will include a link to the relevant site. Google people also ask has been around since 2015 but has improved a lot over the years. Interestingly, this feature can seem to go on forever as you keep asking questions and are presented with new relevant questions that can help with your research. This is extremely beneficial to both yourself and your customers who might make it to your site this way.

Why Is PAA Important?

Many people tend to ignore the importance of PAA because they don’t quite understand the importance of this feature. Interestingly, there has been a 1,723% growth in SERPs in PAA since 2015. Just one People Also Ask question can show up to 21 SERPs which is very important to your business.

There is a lot of evidence to suggest that People Also Ask has had a huge impact on the SEO of sites and conversions. Improved market research is always received well, and this is what makes PAA so important to your business.

How Does This Affect SEO Research?

When it comes to People Also Ask, there are a lot of benefits to your business. This tool provides you with important market research which improves your SEO if you use it wisely. Firstly, you can use this tool to create your content in an effective way. Why not create content that asks the right questions and answers them? This way, your site will appear on these searches and users will notice that you are a site to trust. Many sites are adding lists of the ‘top 10’ which is relevant to their site and this is showing up on the SERPs.

PAA and Keyword Research

PAA can also help with keyword research when it comes to longtail keywords. In 2019, it is advised not to focus on smaller keywords but in fact to consider longtail keywords and questions. You can use this tool as market research to find the keywords that are relevant and do the necessary editing to your content.

Helping To Answer Key Questions

Finally, you will find that PAA can improve your sales process. This is through making sure that you are answering questions before they are even asked by potential customers. Why not adjust your sales process based on these questions and get the results that you need?

How To Get Into PAA

Now that you know a bit more about People Also Ask, you are probably wondering how you can get into these questions. This is not as tricky as you think as long as you are willing to edit your content and make sure that it is optimised for SEO.

Firstly, you should find out what your customers are searching for. What questions are they being presented with? Are you answering these? We suggest that you spend some time going through the PAA boxes and taking note of the questions that are relevant to your site.

Once you know what your customers are looking for, you can go ahead with adjusting your content. Try to list the questions and figure out which you are going to focus on. We suggest that you go for a question that is very relevant to start with that you can answer in depth onsite. Try to go for long paragraphs that are relevant to the question and that will inform the user. Once you have done this it will make a huge difference.

Of course, if you want to get into PAA then you need to think about promoting your content. Try to show that you are a resource that others can rely on. Share the article across social channels and link out your article when others ask the same question.

Once you have written your content and promoted it as an important resource, you can track your results online. Measure your backlink quality and make sure to consider social media interaction and more. This way, you can be sure that you are making a difference.

Try It Today

People Also Ask is a very important tool that your business should be utilising in 2019. If you are not already appearing as the answer to these questions, then now is the time to make the effort. Do your market research and update your content to match this. Soon, you’ll be appearing on there and you will be seen as a resource that Google considers important.

Need more help with People also ask? Contact our SEO teamor drop us a message.